Course Intended For
This course is for people:
- Who have never started or run a business
- Who are in the planning stages of building a business
- Who know nothing about the drug and alcohol testing industry
- Who have industry experience and want to go into business for themselves
The “Start Your Drug and Alcohol Testing Business” online course provides all the information you need to start your own testing business. Most other courses are “read-only”, like reading a book. Our course is highly interactive and created by experts with more than 35 years of drug and alcohol testing industry and business planning experience. We even supply more business planning and marketing information and resources designed to help you promote and attract the right customers.
This in-depth course covers:
- Naming your business
- Legal entities
- Business plan development and financing
- How to conduct market research
- Service offering considerations
- Mobile and after-hours testing
- Other employer-related service offerings
- Pricing considerations
- Marketing toolbox
- Social media considerations
- Digital marketing strategies and a FREE digital marketing planning template
- Google My Business and other business listing resources
- Website considerations and resources
- Search Engine Optimization (SEO) and Pay-Per-Click (PPC) resources
- Industry associations
- Branding your business
- About the industry
- Federal regulations and workplace testing
- DOT and non-DOT testing differences
- Potential customers requiring regulated and non-regulated drug and alcohol testing
- Who can perform testing
- Training requirements for testing technicians
- Drug testing
- Setting up your lab account and ordering testing supplies
- Testing site requirements, supplies, and testing forms
- Testing site security
- Different drug testing methods
- Alcohol testing
- Differences between an Alcohol Screening Device and Evidential Breath Testers (saliva vs. breath)
- Differences between screening and confirmation testing and who can perform them
- Required testing supplies and pricing
- How to select an alcohol testing device